Tuesday, July 15, 2014


Do you say "I'm sorry" a lot? I never thought of myself as an overly apologetic person, but when I watched the commercial above it made me realize that I am TOTALLY guilty of saying "sorry" way too often. (sorry!?) I say sorry when what I really should be saying is "excuse me", when I share an idea or thought that I (inexplicably) lack confidence in and even when I'm asking others to do something that is their job to do! I don't know why I feel guilty or apologetic so often, but saying sorry for things I have no reason to be sorry for is definitely something I (and I've noticed many other females in my life) do on a daily basis.

Now I'm not sure how I feel about marketers and brands using female empowerment messages to hawk their products (another FABULOUS example from Always HERE), but this commercial really made me think and it has already impacted my behavior... Though I'm not planning to adopt "sorry, not sorry" as my new mantra, I am making a concerted effort to only apologize when I have something to be sorry about (and for what it's worth, I'm definitely now slightly more inclined to purchase a Pantene product if all other factors are the same - marketing WIN.)  What say you ladies? (and it better not be "sorry"!)

1 comment:

  1. Ha, how interesting and true to me too. It also made me realize that I say sorry way too often :) Btw: totally going to start saying "sorry, not sorry" - giggle! Have a great day, darling.